With the app your card comes up on your phone and this is what the cashier scans. Shoppers needs to get on board with this idea (admittedly they have me printing off coupons, this seems so old fashion these days).
With PC, they will send you deals for points based on what you frequently purchase, plus you can earn in store points on top of these. This lets them quickly add up to $ you can turn around and spend instore. Another feature of the app, is that it tracks and saves all your visits and purchases.
Hopefully Shoppers will go this way soon because Loblaws now owns them...
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